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A brand refresh for a VC fund.
The fund's operating brand wasn't keeping up with its ambition. AIP Seed carries twenty years of history and the name of its founder, Dariusz Żuk — heritage as a starting point, not a burden — but it wanted to attract global, AI-native founders, and that wasn't visible.
Make the fund look and communicate at the level at which it actually operates — and attract the founders it cares about.
Strategy, a refreshed logo and a strong monogram, a design system, a new website, and an investment thesis translated into language that speaks to the right founders.
The fund took on a bolder, more contemporary brand — current, and at the level it actually operates at. Its new investment strategy has already brought AI-native companies into the portfolio, and the brand now keeps pace with the fund's ambition: communicating real value, not just a polished surface.
A short call and a concrete idea for your first move.