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A new website and sales materials.
CXLABS needed its messaging in order, support in building sales enablement, and an expanded website — in a fast-moving AI market.
A solid foundation of content and materials, durable enough for the team to run on its own, without depending on any one person's availability.
I built the website in two iterations across the engagement. The first leaned into the service lines, when the company's goals were spread across selling individual tools and combining them into stacks tailored to specific clients. The second was redesigned around AI, once the company committed fully to selling monday.com — along with the messaging, content structure and materials. I also wrote the script for an animation, produced with Motionful for the AI Hackathon at monday.com, introducing the AI-Powered Brand Support Hub.
The foundation was solid enough that the founder turned it into a system in Claude and now produces the materials himself — faster, and without us in the loop.
A short call and a concrete idea for your first move.