·
A shared booth for two Vercom brands.
After the success of MailerLite Matcha Moments — a coffee zone where a conversation turned into a qualified lead — the brand wanted to run the concept again, this time with MessageFlow as a full part of the booth. A sister company, and a completely different client: an enterprise.
Design both brands' presence so they work together, not side by side — each sending the right person to the right team.
MailerLite stayed a cool café — light, approachable, with character. MessageFlow: elegant, striking, visible, with messaging built for enterprise. Every touchpoint splits the paths of the two audiences.
Each brand presented its own offer — MessageFlow for enterprise, MailerLite for small and medium businesses. Vercom captured leads across both at the fair, and everyone who came away left with an offer matched to the kind of company they ran. The two brands didn't compete for the same attention — they covered more of the room together than either could alone.
A short call and a concrete idea for your first move.