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Building brand strategy, identity and a visual system.
Mexxis had a name, a logo, a simple website and student events as a base — but the ambition to play in both the corporate and mass-event worlds at once. Two different audiences, and one brand that couldn't speak to either.
Put the strategy in order and build foundations the company can grow on — looking professional despite a short track record.
Strategy first: what Mexxis is, who it's for, and how it should look depending on context. Then a refreshed logo and two sub-brands — each with its own language and positioning, yet consistent with the whole. Market feedback came quickly.
The two sub-brands now carry their own sales lines. Select handles premium communication to enterprise clients; Live, the mass-events line, runs on a separate track and doesn't interfere with corporate-event sales. Each audience gets the right language, and the brand stays consistent.
A short call and a concrete idea for your first move.